The WACC of ProntoForms Corp (PFM.V) is 6.8%.
| Range | Selected | |
| Cost of equity | 5.60% - 8.30% | 6.95% | 
| Tax rate | 26.20% - 27.00% | 26.60% | 
| Cost of debt | 7.00% - 7.90% | 7.45% | 
| WACC | 5.6% - 8.1% | 6.8% | 
| Category | Low | High | 
| Long-term bond rate | 4.2% | 4.7% | 
| Equity market risk premium | 5.5% | 6.5% | 
| Adjusted beta | 0.27 | 0.48 | 
| Additional risk adjustments | 0.0% | 0.5% | 
| Cost of equity | 5.60% | 8.30% | 
| Tax rate | 26.20% | 27.00% | 
| Debt/Equity ratio | 0.09 | 0.09 | 
| Cost of debt | 7.00% | 7.90% | 
| After-tax WACC | 5.6% | 8.1% | 
| Selected WACC | 6.8% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for PFM.V:
cost_of_equity (6.95%) = risk_free_rate (4.45%) + equity_risk_premium (6.00%) * adjusted_beta (0.27) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.