The WACC of Proactis Holdings PLC (PHD.L) is 7.0%.
| Range | Selected | |
| Cost of equity | 6.70% - 8.80% | 7.75% |
| Tax rate | 2.00% - 16.80% | 9.40% |
| Cost of debt | 6.20% - 7.00% | 6.60% |
| WACC | 6.4% - 7.5% | 7.0% |
| Category | Low | High |
| Long-term bond rate | 2.9% | 3.4% |
| Equity market risk premium | 5.3% | 6.3% |
| Adjusted beta | 0.7 | 0.77 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 6.70% | 8.80% |
| Tax rate | 2.00% | 16.80% |
| Debt/Equity ratio | 0.76 | 0.76 |
| Cost of debt | 6.20% | 7.00% |
| After-tax WACC | 6.4% | 7.5% |
| Selected WACC | 7.0% | |