The WACC of Proactis Holdings PLC (PHD.L) is 7.0%.
| Range | Selected | |
| Cost of equity | 6.70% - 8.80% | 7.75% |
| Tax rate | 2.00% - 16.80% | 9.40% |
| Cost of debt | 6.20% - 7.00% | 6.60% |
| WACC | 6.4% - 7.5% | 7.0% |
| Category | Low | High |
| Long-term bond rate | 2.9% | 3.4% |
| Equity market risk premium | 5.3% | 6.3% |
| Adjusted beta | 0.7 | 0.77 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 6.70% | 8.80% |
| Tax rate | 2.00% | 16.80% |
| Debt/Equity ratio | 0.76 | 0.76 |
| Cost of debt | 6.20% | 7.00% |
| After-tax WACC | 6.4% | 7.5% |
| Selected WACC | 7.0% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for PHD.L:
cost_of_equity (7.75%) = risk_free_rate (3.15%) + equity_risk_premium (5.80%) * adjusted_beta (0.7) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.