The WACC of Photo-Me International PLC (PHTM.L) is 9.6%.
| Range | Selected | |
| Cost of equity | 9.10% - 12.80% | 10.95% |
| Tax rate | 19.00% - 19.00% | 19.00% |
| Cost of debt | 5.20% - 5.90% | 5.55% |
| WACC | 8.1% - 11.1% | 9.6% |
| Category | Low | High |
| Long-term bond rate | 4.4% | 4.9% |
| Equity market risk premium | 6.4% | 7.4% |
| Adjusted beta | 0.73 | 0.99 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 9.10% | 12.80% |
| Tax rate | 19.00% | 19.00% |
| Debt/Equity ratio | 0.27 | 0.27 |
| Cost of debt | 5.20% | 5.90% |
| After-tax WACC | 8.1% | 11.1% |
| Selected WACC | 9.6% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for PHTM.L:
cost_of_equity (10.95%) = risk_free_rate (4.65%) + equity_risk_premium (6.90%) * adjusted_beta (0.73) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.