The WACC of Planet Fitness Inc (PLNT) is 8.0%.
| Range | Selected | |
| Cost of equity | 7.90% - 10.80% | 9.35% |
| Tax rate | 27.80% - 28.00% | 27.90% |
| Cost of debt | 4.50% - 5.60% | 5.05% |
| WACC | 6.8% - 9.2% | 8.0% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.88 | 1.06 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 7.90% | 10.80% |
| Tax rate | 27.80% | 28.00% |
| Debt/Equity ratio | 0.32 | 0.32 |
| Cost of debt | 4.50% | 5.60% |
| After-tax WACC | 6.8% | 9.2% |
| Selected WACC | 8.0% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for PLNT:
cost_of_equity (9.35%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (0.88) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.