Is PLNT a buy or a sell?
The Discounted Cash Flow (DCF) valuation of Planet Fitness Inc (PLNT) is 113.63 USD. With the latest stock price at 102.16 USD, the upside of Planet Fitness Inc based on DCF is 11.2%. This means that PLNT is a buy according to the DCF valuation model.
| Range | Selected | |
| WACC / Discount Rate | 6.3% - 8.4% | 7.3% |
| Long-term Growth Rate | 3.0% - 5.0% | 4.0% |
| Fair Price | 64.66 - 317.93 | 113.63 |
| Upside | -36.7% - 211.2% | 11.2% |