The Discounted Cash Flow (DCF) valuation of Purple Innovation Inc (PRPL) is (29.39) USD. With the latest stock price at 1.03 USD, the upside of Purple Innovation Inc based on DCF is -2953.6%.
Note: valuation result may not be accurate due to the company's negative earnings.
| Range | Selected | |
| WACC / Discount Rate | 5.4% - 6.5% | 6.0% |
| Long-term Growth Rate | 3.0% - 5.0% | 4.0% |
| Fair Price | (128.44) - (17.24) | (29.39) |
| Upside | -12569.9% - -1773.6% | -2953.6% |