The Discounted Cash Flow (DCF) valuation of Purple Innovation Inc (PRPL) is (13.04) USD. With the latest stock price at 0.63 USD, the upside of Purple Innovation Inc based on DCF is -2169.7%.
Based on the latest price of 0.63 USD and our DCF valuation, Purple Innovation Inc (PRPL) is a sell. selling PRPL stocks now will result in a potential gain of 2169.7%.
Note: valuation result may not be accurate due to the company's negative earnings.
| Range | Selected | |
| WACC / Discount Rate | 5.4% - 6.7% | 6.0% |
| Long-term Growth Rate | 3.0% - 5.0% | 4.0% |
| Fair Price | (59.43) - (7.85) | (13.04) |
| Upside | -9532.6% - -1346.3% | -2169.7% |