The WACC of Purple Innovation Inc (PRPL) is 6.0%.
| Range | Selected | |
| Cost of equity | 5.70% - 7.30% | 6.50% |
| Tax rate | 10.10% - 27.40% | 18.75% |
| Cost of debt | 5.00% - 5.00% | 5.00% |
| WACC | 5.4% - 6.5% | 6.0% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.4 | 0.44 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 5.70% | 7.30% |
| Tax rate | 10.10% | 27.40% |
| Debt/Equity ratio | 0.27 | 0.27 |
| Cost of debt | 5.00% | 5.00% |
| After-tax WACC | 5.4% | 6.5% |
| Selected WACC | 6.0% | |