The WACC of Prudential Financial Inc (PRU) is 7.0%.
| Range | Selected | |
| Cost of equity | 7.20% - 10.10% | 8.65% |
| Tax rate | 17.40% - 19.00% | 18.20% |
| Cost of debt | 5.00% - 5.00% | 5.00% |
| WACC | 6.1% - 7.9% | 7.0% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.71 | 0.94 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 7.20% | 10.10% |
| Tax rate | 17.40% | 19.00% |
| Debt/Equity ratio | 0.57 | 0.57 |
| Cost of debt | 5.00% | 5.00% |
| After-tax WACC | 6.1% | 7.9% |
| Selected WACC | 7.0% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for Prudential:
cost_of_equity (8.65%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (0.71) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.