The WACC of Prudential Financial Inc (PRU) is 8.2%.
| Range | Selected | |
| Cost of equity | 9.30% - 12.00% | 10.65% |
| Tax rate | 19.60% - 20.40% | 20.00% |
| Cost of debt | 5.00% - 5.00% | 5.00% |
| WACC | 7.3% - 9.0% | 8.2% |
| Category | Low | High |
| Long-term bond rate | 4.2% | 4.7% |
| Equity market risk premium | 5.0% | 6.0% |
| Adjusted beta | 1.02 | 1.14 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 9.30% | 12.00% |
| Tax rate | 19.60% | 20.40% |
| Debt/Equity ratio | 0.6 | 0.6 |
| Cost of debt | 5.00% | 5.00% |
| After-tax WACC | 7.3% | 9.0% |
| Selected WACC | 8.2% | |