The WACC of Prudential Financial Inc (PRU) is 7.7%.
| Range | Selected | |
| Cost of equity | 8.20% - 10.70% | 9.45% |
| Tax rate | 18.50% - 19.20% | 18.85% |
| Cost of debt | 5.00% - 5.00% | 5.00% |
| WACC | 6.9% - 8.6% | 7.7% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.95 | 1.04 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 8.20% | 10.70% |
| Tax rate | 18.50% | 19.20% |
| Debt/Equity ratio | 0.47 | 0.47 |
| Cost of debt | 5.00% | 5.00% |
| After-tax WACC | 6.9% | 8.6% |
| Selected WACC | 7.7% | |