The WACC of Prosiebensat 1 Media SE (PSM.DE) is 5.9%.
| Range | Selected | |
| Cost of equity | 7.40% - 10.60% | 9.00% |
| Tax rate | 30.00% - 30.00% | 30.00% |
| Cost of debt | 4.00% - 6.40% | 5.20% |
| WACC | 4.7% - 7.1% | 5.9% |
| Category | Low | High |
| Long-term bond rate | 2.8% | 3.3% |
| Equity market risk premium | 5.1% | 6.1% |
| Adjusted beta | 0.91 | 1.12 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 7.40% | 10.60% |
| Tax rate | 30.00% | 30.00% |
| Debt/Equity ratio | 1.36 | 1.36 |
| Cost of debt | 4.00% | 6.40% |
| After-tax WACC | 4.7% | 7.1% |
| Selected WACC | 5.9% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for PSM.DE:
cost_of_equity (9.00%) = risk_free_rate (3.05%) + equity_risk_premium (5.60%) * adjusted_beta (0.91) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.