The WACC of Publicis Groupe SA (PUB.PA) is 6.8%.
| Range | Selected | |
| Cost of equity | 6.20% - 9.20% | 7.70% |
| Tax rate | 24.40% - 25.00% | 24.70% |
| Cost of debt | 4.00% - 4.50% | 4.25% |
| WACC | 5.6% - 8.1% | 6.8% |
| Category | Low | High |
| Long-term bond rate | 3.0% | 3.5% |
| Equity market risk premium | 5.8% | 6.8% |
| Adjusted beta | 0.55 | 0.76 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 6.20% | 9.20% |
| Tax rate | 24.40% | 25.00% |
| Debt/Equity ratio | 0.24 | 0.24 |
| Cost of debt | 4.00% | 4.50% |
| After-tax WACC | 5.6% | 8.1% |
| Selected WACC | 6.8% | |