The WACC of Publicis Groupe SA (PUB.PA) is 6.8%.
| Range | Selected | |
| Cost of equity | 6.10% - 9.00% | 7.55% |
| Tax rate | 24.90% - 25.80% | 25.35% |
| Cost of debt | 4.00% - 4.50% | 4.25% |
| WACC | 5.6% - 8.0% | 6.8% |
| Category | Low | High |
| Long-term bond rate | 3.0% | 3.5% |
| Equity market risk premium | 5.8% | 6.8% |
| Adjusted beta | 0.54 | 0.74 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 6.10% | 9.00% |
| Tax rate | 24.90% | 25.80% |
| Debt/Equity ratio | 0.21 | 0.21 |
| Cost of debt | 4.00% | 4.50% |
| After-tax WACC | 5.6% | 8.0% |
| Selected WACC | 6.8% | |