The WACC of Rogers Communications Inc (RCI.B.TO) is 5.4%.
| Range | Selected | |
| Cost of equity | 6.10% - 8.60% | 7.35% | 
| Tax rate | 26.70% - 26.70% | 26.70% | 
| Cost of debt | 4.50% - 6.80% | 5.65% | 
| WACC | 4.4% - 6.4% | 5.4% | 
| Category | Low | High | 
| Long-term bond rate | 3.2% | 3.7% | 
| Equity market risk premium | 5.1% | 6.1% | 
| Adjusted beta | 0.58 | 0.73 | 
| Additional risk adjustments | 0.0% | 0.5% | 
| Cost of equity | 6.10% | 8.60% | 
| Tax rate | 26.70% | 26.70% | 
| Debt/Equity ratio | 1.6 | 1.6 | 
| Cost of debt | 4.50% | 6.80% | 
| After-tax WACC | 4.4% | 6.4% | 
| Selected WACC | 5.4% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for RCI.B.TO:
cost_of_equity (7.35%) = risk_free_rate (3.45%) + equity_risk_premium (5.60%) * adjusted_beta (0.58) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.