The Discounted Cash Flow (DCF) valuation of Rocky Brands Inc (RCKY) is 20.18 USD. With the latest stock price at 22.69 USD, the upside of Rocky Brands Inc based on DCF is -11.1%.
Based on the latest price of 22.69 USD and our DCF valuation, Rocky Brands Inc (RCKY) is a sell. selling RCKY stocks now will result in a potential gain of 11.1%.
| Range | Selected | |
| WACC / Discount Rate | 7.4% - 8.7% | 8.0% |
| Long-term Growth Rate | 1.0% - 3.0% | 2.0% |
| Fair Price | 12.96 - 32.91 | 20.18 |
| Upside | -42.9% - 45.0% | -11.1% |