The Discounted Cash Flow (DCF) valuation of Southern Co (SO) is 105.56 USD. With the latest stock price at 90.00 USD, the upside of Southern Co based on DCF is 17.3%.
Based on the latest price of 90.00 USD and our DCF valuation, Southern Co (SO) is a buy. buying SO stocks now will result in a potential gain of 17.3%.
| Range | Selected | |
| WACC / Discount Rate | 4.7% - 6.0% | 5.4% |
| Long-term Growth Rate | 0.5% - 1.5% | 1.0% |
| Fair Price | 72.96 - 161.57 | 105.56 |
| Upside | -18.9% - 79.5% | 17.3% |