The Discounted Cash Flow (DCF) valuation of Southern Co (SO) is 96.61 USD. With the latest stock price at 97.45 USD, the upside of Southern Co based on DCF is -0.9%.
Based on the latest price of 97.45 USD and our DCF valuation, Southern Co (SO) is a sell. selling SO stocks now will result in a potential gain of 0.9%.
| Range | Selected | |
| WACC / Discount Rate | 4.7% - 6.3% | 5.5% |
| Long-term Growth Rate | 0.5% - 1.5% | 1.0% |
| Fair Price | 62.38 - 159.25 | 96.61 |
| Upside | -36.0% - 63.4% | -0.9% |