The Discounted Cash Flow (DCF) valuation of Southern Co (SO) is 100.77 USD. With the latest stock price at 94.68 USD, the upside of Southern Co based on DCF is 6.4%.
Based on the latest price of 94.68 USD and our DCF valuation, Southern Co (SO) is a buy. buying SO stocks now will result in a potential gain of 6.4%.
| Range | Selected | |
| WACC / Discount Rate | 4.9% - 6.1% | 5.5% |
| Long-term Growth Rate | 0.5% - 1.5% | 1.0% |
| Fair Price | 71.05 - 149.82 | 100.77 |
| Upside | -25.0% - 58.2% | 6.4% |