The WACC of E. W. Scripps Co (SSP) is 7.2%.
| Range | Selected | |
| Cost of equity | 8.30% - 16.00% | 12.15% |
| Tax rate | 28.10% - 29.60% | 28.85% |
| Cost of debt | 5.90% - 12.40% | 9.15% |
| WACC | 4.8% - 9.7% | 7.2% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.97 | 1.99 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 8.30% | 16.00% |
| Tax rate | 28.10% | 29.60% |
| Debt/Equity ratio | 6.69 | 6.69 |
| Cost of debt | 5.90% | 12.40% |
| After-tax WACC | 4.8% | 9.7% |
| Selected WACC | 7.2% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for SSP:
cost_of_equity (12.15%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (0.97) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.