The WACC of E. W. Scripps Co (SSP) is 11.3%.
| Range | Selected | |
| Cost of equity | 8.50% - 20.70% | 14.60% |
| Tax rate | 23.70% - 29.60% | 26.65% |
| Cost of debt | 6.50% - 23.90% | 15.20% |
| WACC | 5.3% - 17.2% | 11.3% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 1.02 | 2.83 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 8.50% | 20.70% |
| Tax rate | 23.70% | 29.60% |
| Debt/Equity ratio | 8.8 | 8.8 |
| Cost of debt | 6.50% | 23.90% |
| After-tax WACC | 5.3% | 17.2% |
| Selected WACC | 11.3% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for SSP:
cost_of_equity (14.60%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (1.02) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.