The WACC of Viad Corp (VVI) is 7.3%.
| Range | Selected | |
| Cost of equity | 6.80% - 9.30% | 8.05% |
| Tax rate | 17.70% - 27.60% | 22.65% |
| Cost of debt | 7.50% - 7.60% | 7.55% |
| WACC | 6.6% - 8.0% | 7.3% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.64 | 0.8 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 6.80% | 9.30% |
| Tax rate | 17.70% | 27.60% |
| Debt/Equity ratio | 0.57 | 0.57 |
| Cost of debt | 7.50% | 7.60% |
| After-tax WACC | 6.6% | 8.0% |
| Selected WACC | 7.3% | |