The WACC of Viad Corp (VVI) is 7.1%.
| Range | Selected | |
| Cost of equity | 5.40% - 9.20% | 7.30% |
| Tax rate | 17.70% - 27.60% | 22.65% |
| Cost of debt | 7.60% - 9.90% | 8.75% |
| WACC | 5.7% - 8.5% | 7.1% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.33 | 0.77 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 5.40% | 9.20% |
| Tax rate | 17.70% | 27.60% |
| Debt/Equity ratio | 0.56 | 0.56 |
| Cost of debt | 7.60% | 9.90% |
| After-tax WACC | 5.7% | 8.5% |
| Selected WACC | 7.1% | |