The Discounted Cash Flow (DCF) valuation of William Hill PLC (WMH.L) is 185.48 GBP. With the latest stock price at 271.80 GBP, the upside of William Hill PLC based on DCF is -31.8%.
Based on the latest price of 271.80 GBP and our DCF valuation, William Hill PLC (WMH.L) is a sell. selling WMH.L stocks now will result in a potential gain of 31.8%.
| Range | Selected | |
| WACC / Discount Rate | 6.9% - 10.2% | 8.5% |
| Long-term Growth Rate | 2.5% - 4.5% | 3.5% |
| Fair Price | 124.15 - 377.80 | 185.48 |
| Upside | -54.3% - 39.0% | -31.8% |