Is WMH.L a buy or a sell?
The Discounted Cash Flow (DCF) valuation of William Hill PLC (WMH.L) is 185.48 GBP. With the latest stock price at 271.80 GBP, the upside of William Hill PLC based on DCF is -31.8%. This means that WMH.L is a sell according to the DCF valuation model.
| Range | Selected | |
| WACC / Discount Rate | 6.9% - 10.2% | 8.5% |
| Long-term Growth Rate | 2.5% - 4.5% | 3.5% |
| Fair Price | 124.15 - 377.80 | 185.48 |
| Upside | -54.3% - 39.0% | -31.8% |