The WACC of William Hill PLC (WMH.L) is 8.5%.
| Range | Selected | |
| Cost of equity | 7.40% - 10.70% | 9.05% |
| Tax rate | 2.00% - 5.40% | 3.70% |
| Cost of debt | 5.20% - 8.90% | 7.05% |
| WACC | 6.9% - 10.2% | 8.5% |
| Category | Low | High |
| Long-term bond rate | 2.9% | 3.4% |
| Equity market risk premium | 5.3% | 6.3% |
| Adjusted beta | 0.84 | 1.06 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 7.40% | 10.70% |
| Tax rate | 2.00% | 5.40% |
| Debt/Equity ratio | 0.28 | 0.28 |
| Cost of debt | 5.20% | 8.90% |
| After-tax WACC | 6.9% | 10.2% |
| Selected WACC | 8.5% | |