The Discounted Cash Flow (DCF) valuation of YouGov PLC (YOU.L) is 550.60 GBP. With the latest stock price at 462.00 GBP, the upside of YouGov PLC based on DCF is 19.2%.
| Range | Selected | |
| WACC / Discount Rate | 6.7% - 9.3% | 8.0% |
| Long-term Growth Rate | 2.5% - 4.5% | 3.5% |
| Fair Price | 321.00 - 1,257.54 | 550.60 |
| Upside | -30.5% - 172.2% | 19.2% |