The WACC of YouGov PLC (YOU.L) is 8.0%.
| Range | Selected | |
| Cost of equity | 6.80% - 9.40% | 8.10% |
| Tax rate | 29.00% - 33.80% | 31.40% |
| Cost of debt | 4.60% - 4.70% | 4.65% |
| WACC | 6.7% - 9.3% | 8.0% |
| Category | Low | High |
| Long-term bond rate | 4.0% | 4.5% |
| Equity market risk premium | 6.0% | 7.0% |
| Adjusted beta | 0.46 | 0.63 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 6.80% | 9.40% |
| Tax rate | 29.00% | 33.80% |
| Debt/Equity ratio | 0.02 | 0.02 |
| Cost of debt | 4.60% | 4.70% |
| After-tax WACC | 6.7% | 9.3% |
| Selected WACC | 8.0% | |