The WACC of YouGov PLC (YOU.L) is 9.7%.
| Range | Selected | |
| Cost of equity | 8.60% - 13.50% | 11.05% |
| Tax rate | 29.50% - 34.20% | 31.85% |
| Cost of debt | 5.70% - 18.80% | 12.25% |
| WACC | 6.5% - 12.9% | 9.7% |
| Category | Low | High |
| Long-term bond rate | 4.0% | 4.5% |
| Equity market risk premium | 6.0% | 7.0% |
| Adjusted beta | 0.78 | 1.21 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 8.60% | 13.50% |
| Tax rate | 29.50% | 34.20% |
| Debt/Equity ratio | 0.88 | 0.88 |
| Cost of debt | 5.70% | 18.80% |
| After-tax WACC | 6.5% | 12.9% |
| Selected WACC | 9.7% | |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for YOU.L:
cost_of_equity (11.05%) = risk_free_rate (4.25%) + equity_risk_premium (6.50%) * adjusted_beta (0.78) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.