The Discounted Cash Flow (DCF) valuation of Aurora Mobile Ltd (JG) is (0.73) USD. With the latest stock price at 10.67 USD, the upside of Aurora Mobile Ltd based on DCF is -106.9%.

Is JG a buy or a sell?

Based on the latest price of 10.67 USD and our DCF valuation, Aurora Mobile Ltd (JG) is a sell. Selling JG stocks now will result in a potential gain of 106.9%.

Note: valuation result may not be accurate due to the company's negative earnings.

	Range	Selected
WACC / Discount Rate	8.2% - 12.0%	10.1%
Long-term Growth Rate	2.5% - 4.5%	3.5%
Fair Price	(0.82) - (0.49)	(0.73)
Upside	-107.7% - -104.6%	-106.9%

10.67 USD

Stock Price

(0.73) USD

Fair Price

REVENUE & EXPENSES

CAPEX

D&A

WORKING CAPITAL

TERMINAL VALUE

JG DCF Valuation: Revenue & Expenses Forecast

(CNY in millions)		Projections

	12-2024	12-2025	12-2026	12-2027	12-2028	12-2029

Revenue	316	563	574	615	638	661
% Growth	9%	78%	2%	7%	4%	4%

Cost of goods sold	(107)	(187)	(187)	(196)	(199)	(202)
% of Revenue	34%	33%	33%	32%	31%	31%

Selling, G&A expenses	(130)	(232)	(236)	(253)	(262)	(272)
% of Revenue	41%	41%	41%	41%	41%	41%

Research & Development	0	0	0	0	0	0
% of Revenue	0%	0%	0%	0%	0%	0%

Net interest & other expenses	(86)	(153)	(156)	(167)	(173)	(179)
% of Revenue	27%	27%	27%	27%	27%	27%

Tax expense	(0)	0	0	0	(0)	(0)
Tax rate	2%	0%	0%	0%	0%	0%

Net profit	(7)	(8)	(4)	(1)	3	8
% Margin	-2%	-1%	-1%	0%	1%	1%