The WACC of 22nd Century Group Inc (XXII) is 5.9%.
Range | Selected | |
Cost of equity | 6.6% - 10.3% | 8.45% |
Tax rate | 0.1% - 0.1% | 0.1% |
Cost of debt | 5.0% - 5.0% | 5% |
WACC | 5.4% - 6.4% | 5.9% |
Category | Low | High |
Long-term bond rate | 3.9% | 4.4% |
Equity market risk premium | 4.6% | 5.6% |
Adjusted beta | 0.6 | 0.98 |
Additional risk adjustments | 0.0% | 0.5% |
Cost of equity | 6.6% | 10.3% |
Tax rate | 0.1% | 0.1% |
Debt/Equity ratio | 2.78 | 2.78 |
Cost of debt | 5.0% | 5.0% |
After-tax WACC | 5.4% | 6.4% |
Selected WACC | 5.9% | |
Debt/Equity | Unlevered | |||
Peers | Company Name | ratio | Beta | beta |
XXII | 22nd Century Group Inc | 2.78 | 2.51 | 0.67 |
INVU | Investview Inc | 0.02 | -0.67 | -0.65 |
MO | Altria Group Inc | 0.25 | 0.04 | 0.03 |
NHLE | Nhale Inc | 0.72 | 1.01 | 0.59 |
PM | Philip Morris International Inc | 0.17 | 0.1 | 0.09 |
RLX | RLX Technology Inc | 0.02 | 0.32 | 0.32 |
TPB | Turning Point Brands Inc | 0.19 | 0.72 | 0.61 |
TRIP.CN | Red Light Holland Corp | 0.17 | 1.31 | 1.13 |
VGR | Vector Group Ltd | 0.58 | 0.19 | 0.12 |
VHUB | Vapor Hub International Inc | 3.84 | 1.04 | 0.22 |
VPRB | VPR Brands LP | 0.32 | -0.28 | -0.22 |
Low | High | |
Unlevered beta | 0.12 | 0.32 |
Relevered beta | 0.4 | 0.97 |
Adjusted relevered beta | 0.6 | 0.98 |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for XXII:
cost_of_equity (8.45%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (0.6) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.