The WACC of Sturm Ruger & Company Inc (RGR) is 6.9%.
Range | Selected | |
Cost of equity | 7.7% - 11.7% | 9.7% |
Tax rate | 18.8% - 21.3% | 20.05% |
Cost of debt | 5.0% - 5.0% | 5% |
WACC | 5.9% - 7.8% | 6.9% |
Category | Low | High |
Long-term bond rate | 3.9% | 4.4% |
Equity market risk premium | 4.6% | 5.6% |
Adjusted beta | 0.84 | 1.23 |
Additional risk adjustments | 0.0% | 0.5% |
Cost of equity | 7.7% | 11.7% |
Tax rate | 18.8% | 21.3% |
Debt/Equity ratio | 1 | 1 |
Cost of debt | 5.0% | 5.0% |
After-tax WACC | 5.9% | 7.8% |
Selected WACC | 6.9% | |
Debt/Equity | Unlevered | |||
Peers | Company Name | ratio | Beta | beta |
RGR | Sturm Ruger & Company Inc | 0.82 | 0.07 | 0.04 |
CLAR | Clarus Corp | 0.02 | 0.73 | 0.72 |
ELY | Callaway Golf Co | 0.3 | 1.75 | 1.41 |
ESCA | Escalade Inc | 0.12 | 0.49 | 0.45 |
LEAT | Leatt Corp | 0.02 | 0.38 | 0.38 |
MCFT | Mastercraft Boat Holdings Inc | 0.16 | 0.88 | 0.77 |
NLS | Nautilus Inc | 0.96 | 1.59 | 0.9 |
POWW | Ammo Munitions Inc | 0.05 | 1.3 | 1.26 |
SWBI | Smith & Wesson Brands Inc | 0.18 | 0.4 | 0.35 |
TVPC | Twin Vee Powercats Inc | 0.07 | -0.09 | -0.08 |
Low | High | |
Unlevered beta | 0.42 | 0.74 |
Relevered beta | 0.76 | 1.34 |
Adjusted relevered beta | 0.84 | 1.23 |
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for RGR:
cost_of_equity (9.70%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (0.84) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.