HubSpot WACC - Weighted Average Cost of Capital
The WACC of HubSpot Inc (HUBS) is 8.7%.
| Range | Selected | |
| Cost of equity | 7.5% - 9.9% | 8.7% |
| Tax rate | 6.8% - 8.3% | 7.55% |
| Cost of debt | 4.0% - 7.0% | 5.5% |
| WACC | 7.4% - 9.9% | 8.7% |
| Category | Low | High |
| Long-term bond rate | 3.9% | 4.4% |
| Equity market risk premium | 4.6% | 5.6% |
| Adjusted beta | 0.79 | 0.9 |
| Additional risk adjustments | 0.0% | 0.5% |
| Cost of equity | 7.5% | 9.9% |
| Tax rate | 6.8% | 8.3% |
| Debt/Equity ratio | 0.01 | 0.01 |
| Cost of debt | 4.0% | 7.0% |
| After-tax WACC | 7.4% | 9.9% |
| Selected WACC | 8.7% | |
| Debt/Equity | Unlevered | |||
| Peers | Company Name | ratio | Beta | beta |
| HUBS | HubSpot Inc | 0.01 | 1.32 | 1.3 |
| AVLR | Avalara Inc | 1.73 | 0.98 | 0.38 |
| COUP | Coupa Software Inc | 0.26 | 1.17 | 0.94 |
| CTXS | Citrix Systems Inc | 0.01 | 0.08 | 0.07 |
| DBX | Dropbox Inc | 0.32 | 0.88 | 0.68 |
| DDOG | Datadog Inc | 0.04 | 1.44 | 1.38 |
| OTEX.TO | Open Text Corp | 0.89 | 1.2 | 0.66 |
| SPLK | Splunk Inc | 0.12 | 0.37 | 0.34 |
| WORK | Slack Technologies Inc | 0.02 | 0.97 | 0.95 |
| ZEN | Zendesk Inc | 0.13 | 0.87 | 0.78 |
| Low | High | |
| Unlevered beta | 0.67 | 0.85 |
| Relevered beta | 0.69 | 0.85 |
| Adjusted relevered beta | 0.79 | 0.9 |
HubSpot's CAPM model and how its cost of Equity is calculated
The Cost of Equity reflects the return a company needs to deliver to shareholders to justify the risk of investing in its shares. It’s computed using the Capital Asset Pricing Model (CAPM), which blends the risk-free rate, the stock’s beta, and the market risk premium.
This method evaluates the stock’s risk compared to a safe investment and the market’s overall volatility.
Here’s how we figure out the cost of equity for HubSpot:
cost_of_equity (8.70%) = risk_free_rate (4.15%) + equity_risk_premium (5.10%) * adjusted_beta (0.79) + risk_adjustments (0.25%)
We include the risk adjustments, which range from 0% to 1%, to keep our WACC conservatives, especially for companies traded in developing markets.